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Health tourism blog

The Health Tourism Blog is written by Keith Pollard, a regular speaker and commentator on medical tourism and the independent healthcare sector.  The Health Tourism Blog addresses some of the challenges and issues faced in the health tourism and medical travel sector, and provides suggestions on how both the industry and the individual participants can maximise the business opportunities that the marketplace presents.

  • Which is the most beautiful hospital in the world? Hospital gardenDestination attractiveness in medical tourism is not about beauty. But is the look of a hospital important in attracting patients? Will a patient feel better about treatment in a more beautiful hospital? To what extent does the environment affect the patient experience? 03/05/2013
  • Medical tourism destinations. Today, Nigeria..., next stop... Mars? Healthcare facility being builtMore than 80 countries now consider themselves to be medical tourism destinations. Nigeria is the latest addition to the list. Are you serious? was the reaction from the audience at a recent medical tourism event. Can Nigeria be seriously considered as a medical tourism destination? 26/04/2013
  • 10 tips for making a medical tourism presentation Microphone ready for speaker at conferenceHave you ever sat through a presentation at a medical tourism conference and thought, Why did I bother? With several medical tourism conferences coming up, Keith Pollard suggests some ways to improve the standard of presentations at these events and identifies what works and what doesn't. 28/02/2013
  • The top ten most popular medical tourism articles in 2012 Buzz-meter: Popular topicsWhat were the top ten most popular medical tourism articles on IMTJ in 2012? If you missed them, here they are. It's your chance to find out what was hot in medical tourism in 2012 and the topics that attracted attention. 02/01/2013
  • I won an award! (but not for medical tourism) Line of awardsThe plethora of awards, certificates and badges that are now available in the medical tourism sector set me thinking. What are all these awards about, what do they mean, who gets them and are they actually worth anything? 20/11/2012
  • The medical tourism industry: healthcare experts needed! Doctors and marketing personHarvard Professor Glenn Cohen hit the nail on the head this week when he commented that the medical tourism industry seems much more dominated by the business and marketing people rather than the healthcare people. 05/11/2012
  • Medical Tourism: A model of destination attractiveness Medical tourism destinationDestination attractiveness is what determines patient choice in medical tourism. Choosing a destination for treatment is not about quality and cost. Choosing a destination is affected by a complex set of factors. 04/10/2012
  • How do you deal with negative reviews? Response letter being signedTreatment Abroad operates the website Medical Tourism Reviews. The site enables patients to publish reviews and comments about their experience of travelling for treatment, and in theory this means telling others about both good and bad experiences. The problem arises when a patient says that they didn't have a great experience and the healthcare provider has to decide how to respond. 03/07/2012
  • The medical tourism numbers game: Part 3... ''Medical tourism skyrockets'' Statistics going upThis week another medical tourism news story hit the headlines. According to the New York Daily News, Medical tourism skyrockets...Turnover is expected to total $100 billion in 2012, compared with $79 billion in 2010 I picked up this news story this week from various sources; it's been re-published multiple times over through re-tweets, Linked In discussions and blog postings. 24/05/2012
  • Medical tourism....it's not about price! Happy patient with doctorsNew research looking at cosmetic surgery tourism shows that different destinations are targeting potential customers in different ways with different messages. Whether this is intentional segmentation or is because the destination believes all of its customers come from a particular segment is up for discussion. 04/05/2012
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About me

Keith Pollard

Keith Pollard

I am Managing Director of Intuition Communication Ltd, a web publishing business in the healthcare sector. Our sites include International Medical Travel Journal, Treatment Abroad, the medical tourism portal, DoctorInternet, the Arabic medical tourism portal and Private Healthcare UK, the UK's leading site for private healthcare services. I am a regular speaker and commentator on medical tourism and the independent healthcare sector.